Mock Campaign Brand Manager 🏀 CITY PULSEAtlanta Hawks Game Day Cultural Activation ConceptRole: Brand & Experiential Marketing StrategistFocus: Gen Z Fan Acquisition & Cultural PositioningScope: Full Campaign Strategy, Budget, ROI Modeling, Creative Direction The Challenge:The Atlanta Hawks have strong brand equity, but Gen Z attendance during regular season games presents an opportunity for growth.The challenge:How … Continue reading MOCK CAMPAIGNS